Stage 05

Logo refinements completed

Five controlled refinements tested spacing, weight, V behavior and monogram clarity.

CompletedDay 1

Five production directions were developed from the first system.

The comparison isolated changes in stroke weight, spacing and the V. The strongest outcomes were consolidated rather than treated as unrelated logo options.

Decisions

  • Compare every option at identical scale
  • Use optical rather than repeated mathematical spacing
  • Reduce the monogram to the proprietary V

Rejected or deferred

  • Busy EV monograms
  • Overt arrows and chevrons

Materials

  • Five-refinement comparison board