First logo system
The initial system established the geometric ELVN direction, but spacing and the monogram needed further refinement.
The graveyard
Archive
Earlier work is evidence, not embarrassment. This section preserves decisions that were rejected, reworked or replaced—and explains why.
Five optical refinements
Five controlled refinements tested weight, spacing and the V. The strongest decisions were consolidated into one final system.
Preview intentionally unavailable
Weak monogram directions
Alternative EV constructions felt too busy at interface sizes. A proprietary V proved quieter and more durable.