Stage 04

First logo iteration created

The first geometric wordmark, monogram and application system established the core direction.

CompletedDay 1

The first logo system proved the core direction could work.

It also exposed the need for more careful optical spacing and a more ownable V. The work was preserved as a visible stage rather than presented as the final answer.

Decisions

  • Develop the wordmark as editable vector paths
  • Explore matching E and L stems as a hidden 11
  • Test a compact interface monogram

Rejected or deferred

  • Stock-font wordmark
  • Decorative blockchain references

Materials

  • First identity system
  • Brand board