Stage 02

Domain selected

The elvn.monster address was selected while the brand remained simply ELVN.

CompletedDay 1

The domain was selected for memorability, but its role was deliberately limited.

ELVN remains the brand in every interface, title and mark. The domain extension is only part of the address. This boundary prevents the address from pulling the visual identity toward novelty or mascot culture.

Decisions

  • Use elvn.monster as the canonical domain
  • Keep the company name and logo as ELVN
  • Redirect www to the apex domain

Rejected or deferred

  • Adding .monster to the logo
  • Monster imagery or mascot language

Materials

  • Domain configuration